CMA leads Europe-wide action on car hire providers

On 25 March 2019, the UK Competition & Markets Authority published a press release announcing it had taken Europe-wide action against car rental providers to ensure they give consumers clear information about charges and other key information.

This work follows earlier work by the CMA in 2015.

The CMA’s action was based upon the Consumer Protection from Unfair Trading Regulations 2008 and the Consumer Rights Act 2015.

Interestingly, the CMA says if “a firm sells to UK customers, they do so under UK law and must answer to it” and it is “prepared to act if we find any that any company is misleading UK customers – be it based in the UK or abroad“.